Introduction: Continuous appraisals and required interventions based on results of these appraisals have had undeniable effect in improving education process. 
Materials and Methods: The present study was done with qualitative method and by using content analysis technique in 2014. Settings and Design: Gathering data was done by using semi–structured interview. Statistical analysis used: Analyzing data was done in parallel with doing interviews. At first, content of any one of interviews was studied several times that general understanding was obtained from text and coded. Then, a content was given to main concepts in these sentences that with comparison of contents with each other. 
Results: 63% of participants were member of scientific board of universities and 100% had PhD studies. Contents getting from coding were placed in 3 main categories and 16 subcategories. Main categories included facilitators, challenges and process of running festival. 
Conclusion: The finding demonstrated that promoting quality of medical education can be obtained in level of medical sciences universities by dissolving structural problems of running Shahid Motahhari educational festival and dissolving challenges like not suitably informing, clarifying unclear fate of superior processes and making educational activities outstanding and effectively releasing knowledge - researching processes and activities and health system can be helped in effective education of human force.