Introduction: Public health promotion as a worthy goal is not being possible without the cooperation of all health authorities and stakeholders.  Midwifery profession concentrate on the health status of girls and women.The major focus of midwives would be to control and monitor the health of women, pregnant mothers and young girls.Available evidences indicate that the role of the midwifery profession has been weakened in recent years.
Materials and Methods:  A qualitative study was conducted using content analysis method. Information were collected and recorded based on the experiences of participants in the study by individual and semi-structured interview method.
Results: 14 participants were interviewed. Meaning units of the interviews were derived and classified into 7 categories and three main themes. The first theme was "midwifery education system failure". The second theme was titled "inappropriate work market" and finally the third one was titled "inappropriate dignity of the field" from the perspective of the participants.
Conclusion: The findings showed that there are some challenges in this field and recognition of these challenges is vital for its promotion. Attention of authorities is needed to resolve them.  Otherwise, a large group of talented graduates would be prevented from realizing their goals in providing public health services for the target groups.